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Improving on the Growth of Arts and Culture in Volusia County: How Arts VoCo Season Can Help

Writer: Theresa LiebermanTheresa Lieberman


Volusia County is experiencing an exciting transformation in its arts and culture scene. From the galleries of Downtown Daytona Beach to the thriving artistic communities in New Smyrna Beach and Ormond Beach, creativity is flourishing. However, there is still ample room for growth, support, and connection to elevate the arts community to its full potential. One initiative set to play a crucial role in this cultural evolution is Arts VoCo Season, a county-wide celebration that unites artists, organizations, and audiences in an unparalleled showcase of creativity.


Current Challenges in the Arts & Culture Scene

While the arts are gaining momentum in Volusia County, several key challenges remain:

  1. Limited Awareness & Visibility: Many local artists and organizations struggle to reach wider audiences due to limited marketing and promotional resources.

  2. Seasonal Tourism Dependency: The local economy often revolves around major seasonal events such as Bike Week and Speedweeks, making it difficult for arts organizations to maintain consistent engagement year-round.

  3. Lack of Collaboration: Although many arts organizations and cultural groups exist, they often operate independently rather than collectively, which can limit potential growth and impact.

  4. Funding & Sponsorship Challenges: Arts programs often rely on grants, sponsorships, and individual donations, which can be unpredictable and inconsistent.


How Arts VoCo Season Can Be a Game-Changer

Arts VoCo Season, taking place March 23 – April 13, 2025, presents a unique opportunity to address these challenges and accelerate the growth of the arts in Volusia County. Here’s how:


1. Unifying the Arts Community

Arts VoCo Season serves as a collaborative platform where artists, galleries, museums, theaters, and cultural organizations can work together to showcase the region’s creative vibrancy. By bringing together different disciplines—visual arts, music, dance, theater, and more—the event fosters a spirit of unity and collective success.


2. Expanding Reach & Visibility

One of the most significant advantages of Arts VoCo Season is its comprehensive marketing and promotional efforts. Through digital campaigns, social media outreach, media partnerships, and local tourism initiatives, the event helps participating artists and organizations reach new audiences both locally and beyond. Visitors from Orlando, Jacksonville, and Tampa can discover the depth of Volusia’s arts scene, generating increased exposure and economic benefits.


3. Enhancing Cultural Tourism

Volusia County has long been a destination for motorsports and beachgoers, but arts and cultural tourism is an untapped market. By aligning Arts VoCo Season with hotel, restaurant, and tourism partners, the initiative encourages visitors to experience not just Daytona Beach’s famous shores but also its galleries, live performances, street art, and historical venues. This diversification can lead to year-round engagement rather than seasonal spikes in economic activity.


4. Generating Funding & Support for the Arts

Arts VoCo Season offers sponsorship opportunities, fundraising initiatives, and patron programs that directly benefit local artists and cultural organizations. By creating structured sponsorship levels and exclusive benefits for businesses and donors, the event helps secure funding that can sustain the arts community long after the season ends.


5. Encouraging Participation & Community Engagement

This event is not just for artists and organizations—it invites the entire community to get involved. From hands-on workshops and interactive exhibits to live performances and pop-up art markets, Arts VoCo Season makes art accessible to everyone. Schools, families, and community members can engage in the creative process, fostering a deeper appreciation for the arts.


The Road Ahead: How You Can Get Involved

Arts VoCo Season is more than just an event—it’s a movement. Whether you’re an artist, business owner, educator, or local resident, there are many ways to support and benefit from this initiative:

  • Artists & Organizations: Submit your events, exhibitions, and performances to be included in the official Arts VoCo Season calendar.

  • Businesses & Sponsors: Partner with Arts VoCo to gain visibility and contribute to the cultural growth of Volusia County.

  • Community Members: Attend events, spread the word, and participate in workshops and experiences that highlight the power of creativity.


Conclusion: A New Era for Arts in Volusia County

With the launch of Arts VoCo Season, Volusia County has the chance to redefine itself as a premier arts and cultural destination. By fostering collaboration, increasing visibility, and supporting local talent, this initiative is set to create a lasting impact on the region’s cultural landscape. Now is the time to embrace the creative energy, celebrate the arts, and make Volusia County a thriving hub for artistic expression.

Are you ready to be part of the movement? Learn more, submit your events, or get involved at artsvoco.com!

 
 
 

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